The dilemma. Diesel has jumped again and every haulier in Meridyen has raised rates by fifteen percent. Daria has your new rate card ready. Freezing prices would hurt for months, and win you something harder to count.
From the gameThe painting on this decision card in Meridyen.
What would you do?
Play itDecision 1 of 1
Dilemma
Everyone is raising prices but you
Diesel has jumped again and every haulier in Meridyen has raised rates by fifteen percent. Daria has your new rate card ready. Freezing prices would hurt for months, and win you something harder to count.
If the roll succeedsCorner shops and bakeries switch to you by the dozen and stay.If it failsThe goodwill is real, but the losses are bigger than the new customers.
What happenedThe margins hold. Nobody thanks you, and nobody is surprised.
What happenedYou raise prices late and quietly, and lose a little on both counts.
No right answer.
In the game the roll is d20 plus your adviser’s skill. Here the bonus is a flat +2.
The options and what happens
Freeze your prices for small customers.Bold · decided by a d20 roll against 12
Succeeds: Corner shops and bakeries switch to you by the dozen and stay.
Fails: The goodwill is real, but the losses are bigger than the new customers.
Raise prices with the market.Certain outcome
The margins hold. Nobody thanks you, and nobody is surprised.
Let the old rate card run out.Certain outcome
You raise prices late and quietly, and lose a little on both counts.
About this card
This is one of 8 hand-written dilemmas set in Meridyen (The present day), one of three ages in Be a CEO, a business strategy game where you run a trading house. Each dilemma has one bold option, decided by dice, and safer options with certain outcomes. The text above is the card exactly as it appears in the game, with the amounts it showed on the first day of a new game.
Questions
What are the options in “Everyone is raising prices but you”?
There are three: “Freeze your prices for small customers”; “Raise prices with the market”; “Let the old rate card run out”. The first is the bold option: the game rolls a d20 plus your adviser’s skill against 12. The other two have certain outcomes.
What happens if the bold choice fails?
The goodwill is real, but the losses are bigger than the new customers.
What happens if the bold choice succeeds?
Corner shops and bakeries switch to you by the dozen and stay.
Your best dispatcher talked to the pressImani, your best dispatcher, gave Signal News your real idling-emissions figures, which are worse than your brochure says.
Written by the Mantar Tech team from the game’s own data and text. Be a CEO is in closed alpha, so numbers and cards can change. About the art: much of it was made with AI tools and then selected and edited by hand.
