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// guides & insights

Practical guides for
UK businesses

No fluff. Honest answers on app development costs, technology decisions, and what to build first — from the team that builds it.


// decision guides

Technology comparisons

// guide

Web App vs Mobile App

Which should you build first? Costs, use cases and when you need both — decided by your use case, not a sales pitch.

March 2026 · 8 min read

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// guide

React Native vs Flutter

An honest comparison for 2026 — performance, cost, hiring, ecosystem. Which cross-platform framework wins for UK projects?

March 2026 · 7 min read

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// guide

Custom Software vs SaaS

Should you build bespoke or buy off-the-shelf? TCO analysis and use-case fit guide for UK businesses considering both paths.

March 2026 · 9 min read

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// hiring & planning

How to hire, plan and decide

// guide

Hire a Freelancer vs Agency UK

Freelancer or agency? Real cost analysis, risk comparison and a decision framework for UK businesses choosing how to hire their development team.

March 2026 · 7 min read

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// guide

Offshore vs UK Development

What offshore really costs after coordination overhead, rework and hidden delays — and when UK nearshore is the smarter bet for your project.

March 2026 · 8 min read

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// guide

How to Choose an App Developer UK

Six-step process, 10 interview questions and six red flags for vetting app developers and agencies in the UK. Don't sign until you've read this.

March 2026 · 9 min read

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// guide

iOS vs Android First — UK 2026

UK iPhone market share is 52%. Which platform to build first, when to go cross-platform, and where your budget is better spent — based on UK app data.

March 2026 · 6 min read

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// deep dives

Costs, timelines and planning

// cost guide

How Much Does It Cost to Build an App in the UK? (2026)

Complete pricing guide: simple apps, complex platforms, MVPs. Includes detailed cost tables for web apps and mobile apps with real UK market rates.

March 2026 · 10 min read

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// planning guide

MVP Development Guide: How to Launch Fast and Spend Less

What an MVP is, what it isn't, what it should cost in the UK, and how to scope one that actually validates your product idea.

March 2026 · 8 min read

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// timeline guide

How Long Does It Take to Build an App in the UK? (2026 Guide)

Phase-by-phase timeline from discovery to launch. Simple MVPs: 6–12 weeks. Complex platforms: 6–12 months. Plus the five real causes of delays.

March 2026 · 10 min read

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